Social Blogs
You hear about social blogs in all aspects of media. On television shows like the Today Show on NBC they invite blog writers from time to time when they find something intriguing. Almost any radio station with a morning show will at some point share something they read on a social blog. Even in newsprint you read about social blogging. It is everywhere. One social blogger even managed to land a television show based on her blog. And another social blogger’s experiences became a popular movie recently.
Why are social blogs so popular?
We are curious by nature. Social blogs are popular in because of the same reasons that tabloids are popular. We all want to think that we have the inside scoop on someones life or their business ventures. Social blogs enable companies and individuals to make a personal connection to their visitors. This can be a very powerful marketing tool.
What is the overhead cost of a social blog?
The best part about social blogs is that they can be FREE! Imagine having the power of a social blog at work for you 24 hours a day/7 days a week. It is wonderful that you can have a global presence on a social blog and be in contact with your visitors and customers at all times. This makes you and your company very accessible to the general public which is something we all know is popular. The cost of a Blogger account or a WordPress account for example is nothing. These are two of the most popular social blog mediums available and they are constantly growing.
How much time will it take to keep up my social blog?
For a successful social blog it is ideal to have a post each day. However, in the beginning you may only make a social blog post two or three times a week. The great thing is that you are in control. You get to decide how much you put into it. Some individuals and companies hire out their writing and this can be very cost effective if your time is better spent elsewhere but you want to generate income and increase customer satisfaction with social blogging.
How will customers know about the social blog?
On the main website for the individual or company you simply put a link for a “Blog” that will direct the visitors to your social blog. Many visitors will go straight there for the latest information. This is a great way to let customers know about sales, new products, open houses, special events and more. In the social blog there are ways of sending customers back to main website pages for products and more. If you already have accounts on Facebook, MySpace, Digg, Delicious, Twitter or other social media sites you can send out the word that you have a social blog and invite your friends and visitors to come see what is new on your blog.
Why should everyone in business have a social blog?
Most consumers want to feel like companies want to keep in touch and that the company is willing to take time to reach out. With a social blog a company stays in better contact with their audience. This is also the perfect way to get feedback from your customers. Yes, it will take time to read through your social blog comments but better business practices can be put in place or products that are demand can be made available due to the comments you will get. There is no better way to know what your clients want and need than by opening the doors of communication on your social blog.
When is the right time to start a social blog?
No time like the present! Begin your social blog today and find out what it can add to your business. Social blogs can change the way you do business so keep an open mind, moderate blog comments well and listen to your feedback. Start your social blog today!
