Get the Most ROI for Your Social Media Marketing…

White label daily deals platform and TC Disrupt finalist ChompOn is releasing some interesting data today comparing the value of shares, Tweets, likes and follows in the context of e-commerce. Using data from the sites that it powers daily deals for, ChompOn examined the conversion rate and action for deals shared on Facebook and Twitter.

According to the startup, the value of a Facebook share is $14 and the value of a Tweet is $5. For shares and tweets, ChompOn was able to directly attribute sales to the original action and took the total revenue attributed to each action and divided it by the total number of shares/Tweets. ChompOn is working with 50 partners including Blackbook Magazine, JDeal and the wine vertical of flash sales site Beyondtherack, to power Groupon-like crowdsourced coupons.

By comparison, ChompOn says the value of a Facebook like is $8 and the value of a Twitter Follow is $2. For likes and follows, ChompOn estimated attribution by looking at traffic references and subtracting out purchases made through shares/Tweets as well as purchases made through direct traffic. Of course this data is a bit tenuous and anecdotal. And it’s important to note that this analysis does not capture the long-term value of customers over time.

We’ve seen other data that shows the higher value of a Facebook share over a Tweet. Eventbrite recently reported that a share with Facebook friends results in $2.52 worth of ticket sales whereas a Twitter share is only worth $0.43.

As we wrote back then, Facebook and email most closely match your real friends. In the context of events, this produces better conversions. But it’s interesting to see that in terms of commerce, Facebook again provides a higher value than Twitter in terms of conversions.

blogging, facebook, Social Empire Media Marketing, Social Media, social media marketing, Twitter

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Let Social Empire Media Marketing help you set up your Custom Facebook Page and Social Media Strategy…

www.facebook.com/brandonlangerssymmetrydirectblog

With the movie “The Social Network” out in theatres and all the buzz that surrounds that, there is even more interest in Facebook.  In typical Facebook (genius) fashion, FB has now made it possible to get more creative with your page.  For private pages and businesses alike, this is a great boon.  Here we will discuss just a few things you can do to utilize these new features!

1.  Find a new profile templates that reflect your personality or the attitude of your business.  If you are a business owner, you can be very creative and connect with people through these creative medians.  Just be sure to keep it professional.  It may be hard to believe but professional can be fun and creative without losing credibility.  Make your page something to keep coming back to.

2.  Use photography.  Some of you may have seen different profiles where one picture is displayed through many different blocks on the page.  It gives the illusion that the full photo is behind the “wall” on your Facebook page.

3.  Get creative with your photography.  Check out this link.  If you have the know how and the creativity, you can have a lot of fun with your product, personal photos or whatever you choose.

The opportunities to have fun with this are endless and keep in mind – you want to keep people on your page and interested.  We all want our visitors to keep coming back.  Keep it fresh, updated and relevant and you can’t go wrong!

Social Empire Media Marketing Sample Facebook Pages Links:

www.facebook.com/chapmanchiesl

www.facebook.com/gotopatty

www.facebook.com/voakhomesrealestate

www.facebook.com/baggettrealty

http://www.facebook.com/RobertMaesandAssociates

http://www.facebook.com/PowayRealEstate?ref=ts&sk=app_4949752878

http://www.facebook.com/pages/Weichert-Realtors-Elite/129540968782

http://www.facebook.com/luxuryhomesofhenderson#!/pages/Luxury-Homes-of-Henderson/127115167326447

http://www.facebook.com/#!/TheFleetWoodSD?sk=app_4949752878d

blogging, facebook, Facebook profile, Facebook template, Social Empire Media Marketing, Social Media, social media marketing, Twitter

How Strong is your Social Media Marketing Strategy?

Stay Socially Connected

In late December there were reports of a woman who put together a class reunion by finding all of her classmates on Facebook.  About 10 days after the class reunion her husband left her.  Her Facebook friends found out that she was left with children to take care for and a mountain of debt.  She was devastated and her friends wanted to help her. 

The friends she had on Facebook set up a page on her behalf that she could not access.  Within a short time, her friends organized meals to be delivered to her home, packages with items for children (like diapers, etc) and more to help this single mom out of her situation.  She was overwhelmed by the outpouring of generosity and the power of Facebook in spreading the word and bringing her friends together for her benefit.

For those of you who doubt the power of social media, perhaps you need to hear more stories like this one.  It is so easy for a cause, a business or just something entertaining to go “viral”.  If you are in business you really need to understand the power in social media in this day and age.  Few marketing strategies are so cost effective while being so very powerful.

If you want to know how social media can help you in your business or in any other way, please contact us and let us help you.

facebook, Social Media, social media marketing

Foursquare is a great social networking site.  You can be made aware of great deals and events in your area. 

To begin you just join, which is free.  You then download an application to your cell phone that has internet.  If your phone does not have Internet access you can do this by text messaging.  You then link the application to your address book and the GPS finds your location.  You visit merchants, concerts or other events and you talk about it.  Others in your area can read what you write.  You can send out a notice about a sale or special ticket pricing.  You can even alert those in your area about a free concert or event that you know of or are enjoying.

As you visit the same places repeatedly you will earn badges over time.  You may even become the mayor of such a place, if only online.  Some merchants will give discounts to you for loyalty.  This can be great fun!

For merchants or event holders you can offer special discounts to those on Foursquare.  You may offer a discount to anyone who checks in and makes a post about your store or event.  After all, this is free advertising for you.  It’s a great way to get the word out about a special promotion or an event that you are holding.

Foursquare, Social Empire Media Marketing, Social Media, social media marketing

So much is written on social media, it’s importance and relevance.  For a new website owner or a new small business owner this can seem overwhelming.  It is common to hear people say that they just aren’t technologically savvy, or that they just don’t have the time.  To the last comment, may we pose the question:  How can you afford to not invest time and energy into social media.

For those that reading the social media blogs, articles, newsletters and more but still don’t get it we can make it simple for you.  It is simply networking and building relationships with those customers you already have as well as potential clients.  You can start simple by building a profile on one social media website.  For example, you could just set up a Twitter account.  Then just once a day, perhaps you could “tweet” about what is new in your company or what is on sale, etc.  Anything will do, just keep it professional.

Keep in mind that while there are simple ways to go about social media networking, it is another story to come up with a social media campaign for marketing.  This takes a good game plan, a lot of thought and great execution.  The results may not be immediate but they will come.  Some campaigns have to run for quite a while to get the results you may expect.   Just be aware that instant gratification is not everything and give it some time. 

Please feel free to use our contact form and let us know how we can help you with your social media marketing campaign.  We would love to help meet the needs of your company!

Social Media, social media marketing, social media marketing campaign, Twitter