Get the Most ROI for Your Social Media Marketing…

White label daily deals platform and TC Disrupt finalist ChompOn is releasing some interesting data today comparing the value of shares, Tweets, likes and follows in the context of e-commerce. Using data from the sites that it powers daily deals for, ChompOn examined the conversion rate and action for deals shared on Facebook and Twitter.

According to the startup, the value of a Facebook share is $14 and the value of a Tweet is $5. For shares and tweets, ChompOn was able to directly attribute sales to the original action and took the total revenue attributed to each action and divided it by the total number of shares/Tweets. ChompOn is working with 50 partners including Blackbook Magazine, JDeal and the wine vertical of flash sales site Beyondtherack, to power Groupon-like crowdsourced coupons.

By comparison, ChompOn says the value of a Facebook like is $8 and the value of a Twitter Follow is $2. For likes and follows, ChompOn estimated attribution by looking at traffic references and subtracting out purchases made through shares/Tweets as well as purchases made through direct traffic. Of course this data is a bit tenuous and anecdotal. And it’s important to note that this analysis does not capture the long-term value of customers over time.

We’ve seen other data that shows the higher value of a Facebook share over a Tweet. Eventbrite recently reported that a share with Facebook friends results in $2.52 worth of ticket sales whereas a Twitter share is only worth $0.43.

As we wrote back then, Facebook and email most closely match your real friends. In the context of events, this produces better conversions. But it’s interesting to see that in terms of commerce, Facebook again provides a higher value than Twitter in terms of conversions.

blogging, facebook, Social Empire Media Marketing, Social Media, social media marketing, Twitter

To Find Out InformationContact Us Today!!! 
Let Social Empire Media Marketing help you set up your Custom Facebook Page and Social Media Strategy…

www.facebook.com/brandonlangerssymmetrydirectblog

With the movie “The Social Network” out in theatres and all the buzz that surrounds that, there is even more interest in Facebook.  In typical Facebook (genius) fashion, FB has now made it possible to get more creative with your page.  For private pages and businesses alike, this is a great boon.  Here we will discuss just a few things you can do to utilize these new features!

1.  Find a new profile templates that reflect your personality or the attitude of your business.  If you are a business owner, you can be very creative and connect with people through these creative medians.  Just be sure to keep it professional.  It may be hard to believe but professional can be fun and creative without losing credibility.  Make your page something to keep coming back to.

2.  Use photography.  Some of you may have seen different profiles where one picture is displayed through many different blocks on the page.  It gives the illusion that the full photo is behind the “wall” on your Facebook page.

3.  Get creative with your photography.  Check out this link.  If you have the know how and the creativity, you can have a lot of fun with your product, personal photos or whatever you choose.

The opportunities to have fun with this are endless and keep in mind – you want to keep people on your page and interested.  We all want our visitors to keep coming back.  Keep it fresh, updated and relevant and you can’t go wrong!

Social Empire Media Marketing Sample Facebook Pages Links:

www.facebook.com/chapmanchiesl

www.facebook.com/gotopatty

www.facebook.com/voakhomesrealestate

www.facebook.com/baggettrealty

http://www.facebook.com/RobertMaesandAssociates

http://www.facebook.com/PowayRealEstate?ref=ts&sk=app_4949752878

http://www.facebook.com/pages/Weichert-Realtors-Elite/129540968782

http://www.facebook.com/luxuryhomesofhenderson#!/pages/Luxury-Homes-of-Henderson/127115167326447

http://www.facebook.com/#!/TheFleetWoodSD?sk=app_4949752878d

blogging, facebook, Facebook profile, Facebook template, Social Empire Media Marketing, Social Media, social media marketing, Twitter

What is a blog?

"To Blog or Not To Blog? That is the Q?

A blog is like an online journal.  You can make entries as often as you like and post them for visitors to read.  Most blogging platforms will allow for visitors to leave you comments or questions.  A blog can be within a website or it can stand alone. 

Blogs are usually viewed in reverse chronological order.  Most blogs follow a specific topic or company.  For example, a personal blog may be about a persons family or a specific topic like photography.  Professional blogs would be about products, company information, news or anything pertaining to your business or field.

How popular is blogging and who is blogging?

In 2007 a company named Technorati tracked blogs and found more than 112,000,000 blogs.  With growing popularity the numbers have undoubtedly gone up. 

Everyone can blog no matter of age or business type.  Blogs can be for personal use, to network with friends and/or family or they can be professional. 

Types of blogs:

We already discussed personal, family, specific interest and professional blogs.  There are also blogs devoted to video or other multimedia formats. 

There are also blogs for different devices.  Most blogs are done on a personal computer but with new technology people can blog from PDA’s, smart phones and other devices. 

As blogging continues to find more and more popularity we see sponsored blog posts and a lot of advertising on blogs.  Some find this to be a controversial matter but the blogger simply needs to disclose if they are being compensated for a post so that readers are aware. 

The bottom line is that blogging is here to stay for a while.  It is most often free to do and it does not take great technical skill so it appeals to the masses.  A few of the most common blog platforms are Blogger, WordPress, Edublog, blog.com, TypePad and Blogspot (just to name a few).

Blog, blogging, Blogs, free blogs, how to blog

WordPress Welcomes its New Community!!!

Welcome to my WORLD!!!

Windows Live Spaces users will find that over the  next six months things will take a big shift.  Microsoft is shutting down its Live Spaces in favor of the WordPress platform.  Microsoft recently made this major decision and will send about 7 million blogs and the revenue generated by ads over to WordPress. 

This is a huge step for Microsoft as they will be giving up quite a slice of the web.  Microsoft says that they have over 7 million blogs and about 30 million visitors to these blogs so it is not hard to see how much ad revenue this could take in.  Naturally WordPress is thrilled to be obtaining these accounts but one has to wonder why Microsoft is choosing to not compete in the blogging arena.

WordPress is powerful and very successful.  Most users will be glad for the switch because WordPress is so user friendly.  Users have six months to switch over to the WordPress method or the accounts will be gone.  This gives users a few months to decide if the switch is a good thing for them or if they just want their blog to fall by the wayside.

WordPress does have the upper hand as far as controlling spam goes.  They keep spam bloggers to a minimum as well as spam comments.  This is a relief to those that surf the web looking for valuable content as well as saving bloggers time on moderating comments.  WordPress trumps even Blogger in spam control.

Overall, it is obvious that competing in this market takes a huge amount of money.  It is also hard to compete with the two giants:  WordPress and Blogger.  There are some easy to use platforms out there for the free bloggers but most of us are still choosing these two great companies because they offer such great ease and options.

blog spam, blogging, free blogs, Microsoft news, Windows Live Spaces, Wordpress, Wordpress news