Who Is Using Social Media?
0 Comments | Posted by Social Empire Media Marketing in Social Media
I remember when Facebook and MySpace were pretty new and it seemed intimidating. I remember thinking that they were sites for teenagers or college students, surely not adults. This is a common misconception. These social networking sites and many others are growing so fast that it is hard to keep up. For example, Foursquare now has 3 million members!
Pew Internets research shows that there was an 88% growth in social media users in the 55-64 age group. The 65 year olds and older usage grew by a whopping 100%! This is great information for those companies that cater to these ages. While most users are in the younger age groups, the growth in the 55 and older groups is so substantial that it can’t possibly be ignored!
Pew Internet also states that the usage in the over 50 crowd on social media doubled from April 2010 to May 2010. While the group is still relatively small it is growing very quickly. This age group is not known for their status updates but the numbers are increasing there as well. Many are saying that they log in at least once a day and one in ten say they update their status and read other updates.
A digital measurement company, comScore, noted that there are 27.4 million social media users that are 55 and older. Naturally this pales in comparison to the number of young adults but if you are a business owner you can be sure that this is a great number of people to reach and influence over social media. The bottom line is to not count any one out! This is not a platform for the young kids anymore, it is something everyone is enjoying and utilizing!
