The Power of Retweets
0 Comments | Posted by Social Empire Media Marketing in Social Media
In business we all know the value of having “followers” on Twitter. They are those faithful clients and fans that keep coming back to see what is new or improved. It is also a valuable tool in keeping our followers in touch and feeling connected to us and our businesses.
This brings the topic of “retweets”. A retweet is when one of your followers pushes the retweet button on Twitter and spreads the word about what you posted, their followers then see your original tweet. As you can imagine, as the retweets flow down the social line it creates a domino effect. This can be a vital key for your business.
If you look at Twitter as your free marketing friend you will see that yes, you need as many followers as possible. Put your Twitter name everywhere you can and ask people to follow you and stay up to date with you. Put this on your business cards, your websites, your blogs, everything you can think of. You should also follow others and send them private messages asking them to check your site out and to follow you as well. While this may take time, it is well worth it. Use this free resource to the fullest.
Now let’s say you have your many followers. You want to make good “Tweets”. Topic is key. Look at your followers and post things that are useful to them. Keep it fresh and current and chances are they are more likely to retweet your post. You should also reciprocate the retweets when you can. Look at those you follow and when you can go ahead and retweet what they have to offer if it is consistent with your line of business.
Be greedy with your tweets, but not too greedy. Always add a link to your site or blog in your tweets. After all, that is what you are there for is to drive visitors to where you want them. However, you should share the love on Twitter and link to others as well, even in the same tweet. By doing this you will show your followers that you want to reciprocate and they will do likewise. It’s just fact.
Keep in mind that you don’t want followers just to show a high number of them and you don’t want retweets to be your main focus. While Twitter is powerful and retweets are priceless, keep in mind that you are there to inform your customers and to stay connected to them. Don’t lose sight of why you are in business and who you serve. Your customers will recognize your loyalty to them and they will return it.
