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Professional Business Facebook Page Design

0 Comments | Posted by SEMM in Social Media, Social Media Marketing

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Start to interact with your target audience. Contact us to learn more about our custom Facebook fan pages and how to take advantage of the marketing potential of Facebook.

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Facebook Shares Are Worth Almost Three Times More Than Tweets For E-Commerce

0 Comments | Posted by SEMM in Social Media, Social Media Marketing

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White label daily deals platform and TC Disrupt finalist ChompOn is releasing some interesting data today comparing the value of shares, Tweets, likes and follows in the context of e-commerce. Using data from the sites that it powers daily deals for, ChompOn examined the conversion rate and action for deals shared on Facebook and Twitter.

According to the startup, the value of a Facebook share is $14 and the value of a Tweet is $5. For shares and tweets, ChompOn was able to directly attribute sales to the original action and took the total revenue attributed to each action and divided it by the total number of shares/Tweets. ChompOn is working with 50 partners including Blackbook Magazine, JDeal and the wine vertical of flash sales site Beyondtherack, to power Groupon-like crowdsourced coupons.

By comparison, ChompOn says the value of a Facebook like is $8 and the value of a Twitter Follow is $2. For likes and follows, ChompOn estimated attribution by looking at traffic references and subtracting out purchases made through shares/Tweets as well as purchases made through direct traffic. Of course this data is a bit tenuous and anecdotal. And it’s important to note that this analysis does not capture the long-term value of customers over time.

We’ve seen other data that shows the higher value of a Facebook share over a Tweet. Eventbrite recently reported that a share with Facebook friends results in $2.52 worth of ticket sales whereas a Twitter share is only worth $0.43.

As we wrote back then, Facebook and email most closely match your real friends. In the context of events, this produces better conversions. But it’s interesting to see that in terms of commerce, Facebook again provides a higher value than Twitter in terms of conversions.

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Facebook Has New Features

0 Comments | Posted by Social Empire Media Marketing in Social Media, Social Media Marketing

Facebook Custom Marketing Pages By Social Empire Media Marketing

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www.facebook.com/brandonlangerssymmetrydirectblog

With the movie “The Social Network” out in theatres and all the buzz that surrounds that, there is even more interest in Facebook. In typical Facebook (genius) fashion, FB has now made it possible to get more creative with your page. For private pages and businesses alike, this is a great boon. Here we will discuss just a few things you can do to utilize these new features!

1. Find a new profile templates that reflect your personality or the attitude of your business. If you are a business owner, you can be very creative and connect with people through these creative medians. Just be sure to keep it professional. It may be hard to believe but professional can be fun and creative without losing credibility. Make your page something to keep coming back to.

2. Use photography. Some of you may have seen different profiles where one picture is displayed through many different blocks on the page. It gives the illusion that the full photo is behind the “wall” on your Facebook page.

3. Get creative with your photography. Check out this link. If you have the know how and the creativity, you can have a lot of fun with your product, personal photos or whatever you choose.

The opportunities to have fun with this are endless and keep in mind – you want to keep people on your page and interested. We all want our visitors to keep coming back. Keep it fresh, updated and relevant and you can’t go wrong!